The world of Public Relations is an ever shifting and evolving industry - which makes it unbelievably exciting - but also challenges you to constantly be up to date.
For those in the industry this can be tricky, but if you’re new to PR it can be pretty overwhelming. So we’ve compiled a list of our top five books that serve as a great introduction to the industry, and will have you chomping at the bit to start your own PR journey, whether that be for your business or if you’re wanting to change careers.
Written by Lucy Werner, PR expert and founder of The Wern, this book is an invaluable toolkit for getting your business featured in the media. With fifteen years of experience, it’s packed full of insider advice and expert trips, and is appropriate if you want to promote yourself, your product or your business. It also helps that it’s one heck of a pretty book and will look great on your coffee table!
This book is a great easy-to-read practical guide on PR! Singleton works as a Director of Communications and Marketing at a large healthcare company but was also a journalist at The Daily Telegraph until 2011. In this book his expertise really shines through as he completely understands both the journalist and PR perspective.
It has a clear structure and is delightfully straight forward with his Do’s and Don’ts. A perfect read for beginners! The Chartered Institute of Marketing described him as “one of the world’s leading public relations strategists”, so he’s definitely worth a read.
Marketing and PR are so intrinsically linked and this book is THE best at showcasing how instrumental this pairing is. This book shows you how to create a marketing strategy in the most refreshingly simple and accessible manner. It helps you get the answers you need, and, despite being marketing focused, will dredge up so many applicable questions to your PR strategy.
Written with Trice’s characteristic optimism and enthusiasm, this business development book is brilliant at teaching the fundamentals of PR, and unpacking the common myths that surround the world of communication. The book feels like you're a star footballer who desperately needs to score a goal (or in our instance, get a journalist's attention) and Trice is the impassioned coach motivating and instructing you through it. It is an absolute masterclass.
In a world where traditional marketing and PR is lessening in relevance, Gil relishes the chance to show you how to engage with your audience in a whole new way. Shortlisted for the 2020 Business Book Awards, it’s remarkable as it addresses bringing a human touch to the brand-customer relationship, breaking through algorithms and building smarter paid strategy plans in such an approachable and engaging manner.
And that’s it!
These books are all a great starting point if you’re new to PR, and we really recommend giving them a whirl.
If you would like to discuss your own PR and marketing activity and find a way to pivot your brand effectively over the next few months, get in touch with us at Roland Dransfield and we’ll be able to help you out.
And if you’re looking for a bit of escapism, you might enjoy our new podcast, We Built This City. In it, we catch up with notable Mancunians – born, bred or adopted - who helped shape the city we live in today, and find out how they have helped to put the heart into Modern Manchester. Hopefully it helps inspire you over the coming weeks. Listen live here and please do rate and review. Thank you.