While advertisers have enjoyed the ability to measure the performance of their promoted tweets for some time – Twitter recently rolled out its analytics to all users, enabling you to assess the performance of all your activity on the platform free of charge. 

In this guide, we'll take you through how to access Twitter analytics, what the metrics mean and how you can use the information to better your social media marketing. 

As housebuilders' month draws to a close here at RDPR - we've decided to round things off by delving into some real-life examples of how some of the top industry names are utilising their web presence.

We've taken a look at some of the country's biggest and brightest, compared their social activity, what platforms they're on and offered our picks on who's doing it best, worst and not at all.