In the last decade, video content has taken the marketing world by storm, and for good reason: as a form of content, it is hugely successful in garnering high levels of engagement and captivating an audience. But just how accessible is video content?
In a slew of new features launched by Instagram in 2020 ‘Guides’ seemingly flew under the radar as ‘Reels’ took the social media platform by storm. But what is this new feature’s purpose and what benefits does it provide for brands? We thought we’d shed some light on the conception of Guides and what role they can play in a social media content strategy. Take a look!
In the wise words of everyone who works in the marketing sector – content is king.
Another year, another BrightonSEO event. Throngs of SEO and content specialists from across the country congregated at the digital event of the year to gain insights into what’s ahead for the SEO world, and how to make the most of the tools we have at our disposal.
You may have already read our guide on why your business should use GIFs on social media but for those of you who missed it, let’s take a quick recap:
GIFs (or Graphics Interchange Format) are basically a series of images played in sequence, like a flipbook.
While they’re not always suitable for every type of content, GIFs can be used to liven up posts, drive home a point and add a level of richness and media to otherwise dry content. It also helps you to stand out on social media, adding moving images can really catch the eyes of consumers when they appear in their social feeds.
So now you know ‘why’, let’s delve into the ‘how’.
In this guide, we take you through an easy step-by-step approach to creating GIFs and more importantly – how to share them.
When your website is live on the internet, every update you make contributes to your interactions with visitors, customers and search engines. A static website without updates is essentially a dead entity, which will go unnoticed in the scope of the world wide web.
When introducing newcomers to content marketing, one of the biggest hurdles to overcome is the belief that their customers have neither the time, nor inclination, to delve into a lengthy blog post.
Despite what your own reading habits and conventional wisdom might suggest, long-form blog posts – among other types of content – are the most successful format on the internet.
In this guide, we'll explore why readers gravitate towards longer blog posts, how you can emulate the best performers and offer advice on how to go about producing long-form content that engages your key audiences.
Content has been king for the best part of two decades now and its popularity shows no signs of relenting.
Businesses that subscribe to content marketing attract roughly three times as many leads as those that don't and enjoy a conversion rate almost six times higher than non-adopters.
And while you've certainly got to be in it to win it, unlike a primary school egg and spoon race, simply taking part won't earn you any medals. Producing sufficient levels of tailored, effective and engaging content in a timely manner are commonly cited as some of the biggest challenges for marketers, particularly in the field of B2B.
Content shouldn't be confused with copy, however, and while the likes of video, visual and other types of rich media are on the up - written articles remain a steadfast favourite for newcomers and veterans alike.
In this guide, I'll tap into the experience I've gained after spending the best part of a decade in the field as a professional writer and reveal my one sure-fire method for producing better content that attracts leads and delights your prospects.
Content writing services in Manchester: Have you considered an apprentice?
The digital world is ever-evolving and the people working in it are caught up in the middle. Businesses are trying to achieve a great deal in the online world, but are beset by limited budgets.
And, on the other hand, there are innumerable students and school leavers looking to gain practical experience in a fast-growing field? So how can the two parties benefit one another?
The Liverpool Daily Post's closure was announced earlier this week, marking the death of yet another beloved regional newspaper.
However, it seems as one Post closes, another opens. And on Monday, Google rolled out a revolutionary new advertising format - +Post Ads - that take advantage of its flagship social network Google+.
In this article, we'll take a look at how these two events illustrate the changing media landscape and discuss the long-term implications for marketing and PR.