In a slew of new features launched by Instagram in 2020 ‘Guides’ seemingly flew under the radar as ‘Reels’ took the social media platform by storm. But what is this new feature’s purpose and what benefits does it provide for brands? We thought we’d shed some light on the conception of Guides and what role they can play in a social media content strategy. Take a look! 

Let’s face it, social media is saturated. It’s saturated with everything from generic business posts to cat videos (which is arguably not a bad thing). For this reason, however, it’s never been more important to create scroll stopping content for your own social media accounts – finding a way to be seen amongst all the noise is imperative for business growth.

Throw away your pencil and paper… lets talk about the most up to date ways of creating content for a property scheme in 2018.

In the wise words of everyone who works in the marketing sector – content is king.

It’s no secret that video is taking over the internet – it accounts for 74% of online consumption in 2017. A video is able to positively activate people’s emotional responses in a very small window of time, and as such they’re a great way to drum up business and get your brand name out to your intended audience.

The transition from traditional marketing to inbound marks a paradigm shift in the business world and it’s therefore easy to understand why many property companies fall foul of some of these common pitfalls.

To help you sidestep these, below we’ve looked at some of the most typical mistakes made by newcomers and the best ways to prevent or fix such situations.

Content marketing simply describes the practice of attracting qualified leads by appealing to them via ‘organic’ search, social media and good old fashioned word of mouth with quality, original content that speaks to their needs, desires and pain points.

While improving search visibility is a key benefit of content marketing, if the content itself isn’t up to scratch, generating all the traffic in the world won’t be of much use to you. There’s no way to ‘game the system’ when it comes to producing engaging content that your target audience will actively seek out, enjoy and share.  

Moves in this direction are something of a double-edged sword. They’ve made the process of SEO (search engine optimisation) somewhat easier to understand and put more power in the hands of people that might not necessarily have a raft of technical expertise. However, to be successful, property companies must now focus on gearing themselves toward frequently producing genuinely interesting and engaging content that captures the attention of their key demographics.

With hundreds of potential commercial properties available at the click of a button, it's harder than ever for schemes to differentiate themselves from every other development in the market. 

Fortunately, few seem to take advantage of online avenues and the number one way to set yourself apart on the web is by publishing content that out-performs that of your competitors. 

In this guide, we'll offer some top tips on creating relevant content that will pique the interest of potential occupiers, as well as how to leverage these qualified leads and get them over the line and on the books.

We're absolutely over the moon to announce that we've been shortlisted for Best Content team in the Prolific North Awards 2015.

When introducing newcomers to content marketing, one of the biggest hurdles to overcome is the belief that their customers have neither the time, nor inclination, to delve into a lengthy blog post.
 
Despite what your own reading habits and conventional wisdom might suggest, long-form blog posts – among other types of content – are the most successful format on the internet.
 
In this guide, we'll explore why readers gravitate towards longer blog posts, how you can emulate the best performers and offer advice on how to go about producing long-form content that engages your key audiences.