When introducing newcomers to content marketing, one of the biggest hurdles to overcome is the belief that their customers have neither the time, nor inclination, to delve into a lengthy blog post.
Despite what your own reading habits and conventional wisdom might suggest, long-form blog posts – among other types of content – are the most successful format on the internet.
In this guide, we'll explore why readers gravitate towards longer blog posts, how you can emulate the best performers and offer advice on how to go about producing long-form content that engages your key audiences.