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    Crises are a reality for any business, but thankfully few ever make the light of day. 

    While public-facing crises are few and far between – when they do arise they can do incalculable damage to a reputation that's taken years to build. And in cases like these, the strength of a crisis communication response can make or break a company. 

    In this guide, we'll explore some high-profile examples of crisis communication responses – both good and bad – and discuss why choosing the right person to represent an organisation can make all the difference.

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