When planning an event for ourselves or a client, the most important thing to consider is ‘WHY’ – why are we running the event?

Your new company has just created a fantastic and innovative product or service. Your business plan is in your hand and you’ve rehearsed your elevator pitch excessively. Now you need to let people know about what you’re offering and go about attracting customers. 

While traditional marketing and advertising might be a common port of call for new businesses – there's also a compelling case to be made for the use of PR for start-ups. 

In this guide, we'll highlight several of PR's key benefits for this demographic and offer some top tips on how start-ups can get the most out of PR without breaking the bank. 

Corporate event planning is one of the bread and butter services of a PR company. In this guide, we'll share tips gleaned during our years' of experience in the field to help you pull off a successful event without making it look like you've broken a sweat.