In the last decade, video content has taken the marketing world by storm, and for good reason: as a form of content, it is hugely successful in garnering high levels of engagement and captivating an audience. But just how accessible is video content?

As a property developer, your key aim is to entice people to enquire about your commercial offering and you’ll help to achieve that through online marketing.

With hundreds of potential commercial properties available at the click of a button, it's harder than ever for schemes to differentiate themselves from every other development in the market. 

Fortunately, few seem to take advantage of online avenues and the number one way to set yourself apart on the web is by publishing content that out-performs that of your competitors. 

In this guide, we'll offer some top tips on creating relevant content that will pique the interest of potential occupiers, as well as how to leverage these qualified leads and get them over the line and on the books.

PR, and its media relations aspects in particular, can be great for getting your name in the headlines, but you're missing a trick if you're not using your online assets to extend its reach.

The dawn of digital has made it easier than ever to connect with key audiences and in this guide, we'll illustrate some simple ways to complement your PR by making proper use of digital channels.

If you want to really understand someone, you have to walk a mile in their shoes.

Unless you've been living under a rock for the past decade or so, it'll have been hard to ignore the rapid pace with which our daily lives and routines have become more intertwined with digital technologies.

We're not merely comfortable with carrying around powerful computers in our pockets – we're reliant on them. The increasing ubiquity of connected devices, like smartphones and tablets, has transformed both our day-to-day lives and the way we do business.

And in perhaps no other sector has the change been as profound as in residential property. In this guide, we'll take a look at how the house-buying process has changed and examine the implications for residential developers in the coming years.

Google has unveiled a new tool to help users discover how friendly a website is in terms of mobile browsing. 

The announcement goes on to confirm that the search giant will also be focusing on trying out this criteria as a ranking signal – potentially giving sites that cater to mobile devices a boost in ranking potential.

Within mobile search results, it'll also be granting mobile-friendly sites a corresponding label to denote their status. This builds upon a 2013 update that saw Google roll out ranking changes that penalised websites that failed to cater for this fast-growing segment of internet users.

Semantic search is a topic you're likely to have brushed upon if you've kept a proverbial ear to the ground in terms of digital marketing over the past few years. 

But what is this arcane technology and will it be a blessing or a curse for property companies looking to compete online? 

In this guide, we'll answer some of the most common questions about semantic search and offer practical advice on how property companies can get ahead of the game in the field.

Hubspot is a renowned provider of inbound marketing software and support. But what's it like using it on a day-to-day basis?

In this guide, we'll offer an in-depth review of how we've got to grips with Hubspot over the last 18 months and provide some insight on what kinds of businesses can benefit from it.

Welcome to part two of our comprehensive guide of how to do SEO for the property sector. In part one, we got a good chunk of the theory behind SEO under our belts, so in this section we'll be concentrating on how to generate a plan, undertake research and set up your campaign.