If you've been thinking about branching out into the world of online marketing, you've undoubtedly come across pay per click (PPC) advertising.
However, behind this intimidating term lies a fairly straightforward way to bypass SEO and get your website seen by the people that matter.
So how does PPC work? In this guide, we'll give you a primer on the ins and outs of the format and offer some tips on getting your first PPC campaign off the ground.