Allan Prits is Head of Corporate Communications, Media and PR for UMIP, The University of Manchester's agent for Intellectual Property (IP) commercialisation. UMIP helps turn the results of world-leading research from the University into world-beating businesses, products and services which it achieves through the sale of IP or through licensing or spinning out companies.
In this guest blog, Allan looks at how PR support over the past ten years has helped not only launch spin-out companies and their first products or services but also further develop their profiles both on and offline. He gives some simple tips and advice.