In the last decade, video content has taken the marketing world by storm, and for good reason: as a form of content, it is hugely successful in garnering high levels of engagement and captivating an audience. But just how accessible is video content?

In a slew of new features launched by Instagram in 2020 ‘Guides’ seemingly flew under the radar as ‘Reels’ took the social media platform by storm. But what is this new feature’s purpose and what benefits does it provide for brands? We thought we’d shed some light on the conception of Guides and what role they can play in a social media content strategy. Take a look! 

Social media management is a key aspect of your marketing strategy – it’s important to make sure that you have an active, relevant and results-driven social presence.

Whether you’re trying to join the corporate world or you’re already a fully-fledged member, it’s important for your professional presence to be known – after all, social media dominates.

One of the most iconic things about your website and brand are the images and visual identity that you choose to identify your company.

A large part of any digital agency's role is advising clients and prospective clients on how they can improve the way they use their website.

But while many companies are vaguely aware of issues with their site, devoting the time, resources and strategy needed to correct them often gets pushed to the back of the to-do list in favour of more pressing day-to-day tasks.

In this guide, we'll give you the low-down on how to objectively review your site, see how your current offering compares to that of your competitors and most importantly - offer advice on how to make the most of your online assets.