In a slew of new features launched by Instagram in 2020 ‘Guides’ seemingly flew under the radar as ‘Reels’ took the social media platform by storm. But what is this new feature’s purpose and what benefits does it provide for brands? We thought we’d shed some light on the conception of Guides and what role they can play in a social media content strategy. Take a look!
What springs to mind when you think of the social media platform TikTok?
In the last year social media has amassed even more users and its influence is at an all-time high - recent statistics concluded that in 2019 around 45% of the planet are on some form of social media.
This week we were lucky enough to bring Anna into Roland Dransfield for a bit of work experience. Anna’s in the throes of university, working part time and socialising the rest – she falls right into the target audience of many of our clients.
Let’s face it, social media is saturated. It’s saturated with everything from generic business posts to cat videos (which is arguably not a bad thing). For this reason, however, it’s never been more important to create scroll stopping content for your own social media accounts – finding a way to be seen amongst all the noise is imperative for business growth.
In some shock news last week, Lush has announced that they will be closing down all of their UK social media platforms.
It is a given that, in today’s society, building your business’ online presence will kick start your journey to success and lead you well on your way to a thriving property scheme in a busy Manchester market.
Whilst social media can be incredibly powerful, getting a campaign wrong can ruin a company’s reputation in seconds. 2017 was full of marketing fails from companies who usually get it so right. We’ve picked our 5 worst marketing campaigns of the year.
The hashtag is one of the great phenomena of our decade.
Social media marketing has been a mainstay for businesses for over a decade now and has become a necessary component to a successful online marketing strategy.