In the last decade, video content has taken the marketing world by storm, and for good reason: as a form of content, it is hugely successful in garnering high levels of engagement and captivating an audience. But just how accessible is video content?
In a slew of new features launched by Instagram in 2020 ‘Guides’ seemingly flew under the radar as ‘Reels’ took the social media platform by storm. But what is this new feature’s purpose and what benefits does it provide for brands? We thought we’d shed some light on the conception of Guides and what role they can play in a social media content strategy. Take a look!
Because working with each other simply isn’t enough, we thought we’d it would be fun to have some quick-fire interviews in the office – pick a topic, pick a person and go!
In the last year social media has amassed even more users and its influence is at an all-time high - recent statistics concluded that in 2019 around 45% of the planet are on some form of social media.