In the last decade, video content has taken the marketing world by storm, and for good reason: as a form of content, it is hugely successful in garnering high levels of engagement and captivating an audience. But just how accessible is video content?
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Instagram Guides: what does this new feature achieve?
Posted by Molly Deegan Apr 15, 2021 3:06:12 PMTopics: Content Marketing, marketing, Social Media, PR and marketing, social, content, brand, social media trends
In a slew of new features launched by Instagram in 2020 ‘Guides’ seemingly flew under the radar as ‘Reels’ took the social media platform by storm. But what is this new feature’s purpose and what benefits does it provide for brands? We thought we’d shed some light on the conception of Guides and what role they can play in a social media content strategy. Take a look!
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Social media and PR: A Q&A with our Social & Content Manager
Posted by Eleanor Gorick Jan 30, 2020 5:19:41 PMTopics: Manchester PR Agency, social media management, social media trends
Because working with each other simply isn’t enough, we thought we’d it would be fun to have some quick-fire interviews in the office – pick a topic, pick a person and go!
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Four social media trends to look out for in 2020
Posted by Sasha Gill Jan 20, 2020 12:50:40 PMTopics: Social Media, social media management, social media trends
In the last year social media has amassed even more users and its influence is at an all-time high - recent statistics concluded that in 2019 around 45% of the planet are on some form of social media.